The Streaming, CTV and OOH Media Convergence
The Streaming, CTV and OOH Media Convergence
Streaming is breaking free from the living room with content now reaching audiences across airports, gyms, retail spaces, and more. industry leaders from CTV, ad tech, and OOH will explore how streaming companies are extending their reach into public environments through data-driven strategies and innovative formats.
Content is now extending far beyond the living room reaching audiences across dynamic out-of-home (OOH) environments.
From retail screens and rideshares to gyms, airports, and beyond, public spaces are becoming powerful new extensions of the streaming ecosystem.
Explore how companies rooted in the world of CTV and digital streaming are moving beyond the home to deliver premium, data-driven content in real-world environments at the 2025 OTT.X Summit.
Speakers
- Moderator: Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
- Lynnwood Bibbens, Chairman & Chief Executive Officer, Reach TV
- Johnny O'Neill, Customer Success Director, VideoElephant
- Blake Sabatinelli, Chief Executive Officer, Atmosphere
- Lena Wasikowski, Head of Content, Synamedia
Hear from innovators across content platforms, ad tech, and OOH networks who are reimagining how streaming content can thrive outside traditional screens, unlocking new creative formats, audience touchpoints, and monetization opportunities.
As the lines blur between connected and physical, in-home and out-of-home, discover why the next evolution of streaming might be playing out everywhere your audience already is.
CHAMPIONS
PROMOTERS
SUPPORTERS
EVENT PARTNERS
MEDIA PARTNERS
Learn more about the industry leading executives that will be joining "The Streaming, CTV and OOH Media Convergence"
Jay Tucker
Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
Jay Tucker is a marketer, educator, and technology leader with over 20 years of experience in the technology, academic and entertainment sectors. At UCLA’s Center for Media, Entertainment and Sports, Jay is responsible for the Center’s vision, thought leadership, educational offerings and major events – including UCLA’s annual PULSE entertainment conference and Global Sports Business Forum. In this role, Jay has forged powerful partnerships with Hollywood studios, technology innovators, and executives from the sports and music industries in order to identify the trends and opportunities that will shape the industry. Jay has also worked to connect underserved communities to career pathways in technology and entertainment and advises a number of non-profit organizations focused on skills and leadership development.
Jay is passionate about helping executives and entrepreneurs embrace disruption, drive innovation, and build powerful solutions. He founded Silicon Beach @ USC, a two-day experience featuring a venture competition and a conference focused on innovation, investment, and new ventures related to technology and digital content. He serves on the board of Hollywood in Pixels and actively supports the entertainment and startup communities in Southern California.
Lynnwood Bibbens
Chairman & Executive Officer, Reach TV
Lynnwood Bibbens' visionary spirit and entrepreneurial prowess have illuminated a path of success that few can rival. As the dedicated CEO & Founder of ReachTV, he has not only shattered records but transformed an industry. With an unwavering commitment to excellence, ReachTV has blossomed under his leadership into the preeminent black-owned MBE certified airport television network in the United States.
The figures speak volumes: over 2.5k screens, an astonishing 50M+ monthly viewers, and a network that spans 500k hotel rooms across 90+ US airports. Lynnwood's strategic brilliance has positioned ReachTV as the trusted choice for premium travelers, a testament to his keen understanding of market dynamics.
Yet, it is not just numbers that define Lynnwood's legacy. His ability to cultivate partnerships and drive innovation has been instrumental in forging groundbreaking agreements. Reach TV's pivotal 7-year distribution contract with the NFL, the broadcasting alliance with LIV Golf, and the content partnership with TikTok are just some of the milestones that underscore Lynnwood's exceptional insights and influence.
Lynnwood's impact reverberates across media and entertainment. Original premium content like "Where Chefs Eat" and "Cultural Eats" bear his signature touch, captivating audiences with every frame. Beyond ReachTV, Lynnwood's sagacious leadership guides the boards of esteemed public and private firms, a testament to his exceptional acumen.
His expertise is in high demand, with appearances on platforms like CNBC, Bloomberg, TD Ameritrade, and the Cheddar network. Lynnwood Bibbens stands as more than a CEO; he is a luminary, a trailblazer who continues to redefine what's possible. In an industry where boundaries are tested and norms are shattered, Lynnwood's name is synonymous with innovation, leadership, and an unwavering commitment to leaving an indelible mark on the world of media and entertainment.
Johnny O'Neill
Customer Success Director, VideoElephant
Joe With over a decade in digital media, Johnny oversees Customer Success and Strategic Partnerships at VideoElephant. He excels in optimizing revenue streams.
Beyond his professional pursuits, Johnny is a dedicated fitness enthusiast and rugby coach in New York City.
Blake Sabatinelli
Chief Executive Officer, Atmosphere
Blake is CEO of Atmosphere, the world's leading streaming TV service for businesses. He joined Atmosphere in 2021 as the COO and moved into his current role in 2023.
Before Atmosphere, Blake was CEO of digital and cable news outlet Newsy, where he pivoted the company from a white-label content producer into an Emmy-nominated news network, rapidly expanding viewership, growing revenue, and expanding profitability during his nearly six years of leadership of the network.
Lena Wasikowski
Head of Content, Synamedia
Lena Wasikowski is the Head of Content for Synamedia Senza, leading a bold, award-winning initiative to reinvent video experiences. With 25+ years of media executive experience—including a strategic leadership role at Warner Bros overseeing global content distribution—Lena is a recognized industry innovator.
Her deep expertise is now driving the go-to-market roadmap for the next generation of content delivery and entertainment experiences.