Fox is acquiring Roku in a $22 billion deal that gives it control of one of the most important surfaces in connected TV: the home screen.
The deal brings together Fox’s live sports, news, broadcast assets, Tubi, The Roku Channel, Roku’s ad platform, and access to more than 100 million streaming households.
Viasat Brings TiVo CTV to Satellite Customers
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Claritas, Comcast Advertising Partner on AI-Enabled Outcomes+ Integration
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Gray Media Rolls out Political 360 Digital Advertising Solution Ahead of Midterm Election
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Bango Study: Sports Fans Want Bundled Options to Stay on Top of Games
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Streaming and Microdramas Scramble Viewer Habits in Southeast Asia: “There Is No Primetime Anymore”
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Fox to Buy Roku. The Home Screen Has Become Television’s Most Valuable Asset
Fox is acquiring Roku in a $22 billion deal that gives it control of one of the most important surfaces in connected TV: the home screen.
The deal brings together Fox’s live sports, news, broadcast assets, Tubi, The Roku Channel, Roku’s ad platform, and access to more than 100 million streaming households.
The Take
Fox is not just buying a device platform. It is buying the front door to the living room.
The next phase of streaming will reward companies that control discovery, ad monetization, billing, data, and direct audience relationships. Roku gives Fox leverage across all of those areas.
Tubi proved Fox understood free streaming. Roku gives Fox the interface where free streaming, subscriptions, sports, news, and advertising compete for attention.
Read the Full Analysis: The Streaming Wars
Viasat Brings TiVo CTV to Satellite Customers
Viasat, a global leader in satellite communications, announced a strategic partnership with TiVo, a wholly owned subsidiary of Xperi, to integrate the TiVo operating system (OS) as the connected TV (CTV) platform across Viasat-delivered services worldwide. The collaboration enables Viasat to deliver streaming services across its global satellite customer base through TiVo’s independent, content-centric CTV operating system. The announcement, made at the StreamTV Show in Denver, June 16-19, marks a major step toward bringing streaming television experiences to satellite-served markets around the world.
The first-of-its-kind partnership combines satellite infrastructure with a proven streaming platform to extend reach into markets where traditional broadband access remains limited, enabling content providers to access previously underserved audiences through a single configuration while opening new, premium advertising inventory in these regions. The collaboration positions Viasat as a connected TV platform operator, building on its core connectivity expertise. Viasat is also evaluating deployment across its aviation and maritime businesses, further expanding the platform’s potential reach.
“Our mission has always been to connect the unconnected. With TiVo as our smart TV operating system, we’re uniquely positioned to bring satellite-delivered content into the streaming era and deliver rich, large-screen streaming experiences to new users worldwide,” said Mike Kreller, SVP of strategic initiatives at Viasat. “Content providers already integrated with TiVo can seamlessly extend their reach across our global satellite footprint without additional development.”
Read the Full Story: StreamTV Insider
Claritas, Comcast Advertising Partner on AI-Enabled Outcomes+ Integration
Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement capabilities into the AI-powered audience discovery engine behind Comcast Advertising’s Outcomes+ solution. Through the integration, marketers can use highly curated segments to build, activate and measure audiences across premium video through one workflow, creating a clear path from targeting to outcomes.
“We believe the future of TV advertising is more connected, more measurable and more accountable for marketers,” said Ambika Sahni, VP of partnerships at Comcast Advertising.
Marketers often face significant inefficiencies in reach and frequency due to media fragmentation from overexposure to missed households. By bringing Claritas’ data identity, and measurement capabilities into Comcast Advertising’s rich first-party data environment, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video. This includes:
- direct access to key consumer audience segments via PRIZM® Premier, P$YCLE® Premier, ConneXions® Premier, and multicultural segments within Outcomes+;
- more than 10,000 behavioral and demographic attributes to support advanced audience construction, activation and optimization;
- access to insights based on Claritas' proprietary identity graph, connecting 600 million-plus linked devices to more than 255 million people;
- cross-channel attribution to understand how media exposure drives real outcomes across online engagement, in-store activity and offline sales;
- incremental lift analysis to help marketers better understand true campaign impact and return on investment; and
- real-time performance visibility to deliver continuous optimization and faster, more informed decision-making.
Read the Full Story: StreamTV Insider
Gray Media Rolls out Political 360 Digital Advertising Solution Ahead of Midterm Election
Gray Media has expanded its political advertising capabilities through a new partnership with political data and analytics provider Aristotle, launching an enhanced voter-targeting platform designed for candidates, advocacy groups and issue-based organizations.
On Wednesday, the company announced it is integrating Aristotle’s voter and consumer databases into its Political 360 advertising platform, allowing campaigns to target audiences with greater precision across digital media channels.
The initiative is intended to move political advertisers beyond broad demographic targeting and toward more detailed voter segmentation based on campaign objectives, voter behavior and consumer attributes.
“We’re excited to bring this advanced capability to our stations and to the candidates and media buyers we serve,” said Mike Braun, Chief Digital Officer at Gray Media. “By combining Gray’s local market strength and expertise with Aristotle’s trusted, continuously updated voter intelligence, we can help campaigns engage their right voters at the right time with the right message.”
Under the partnership, Gray will utilize Aristotle’s National Voter File, which contains data on more than 235 million registered voters gathered from more than 4,000 election jurisdictions across the country. The platform will also incorporate Aristotle’s National Consumer File, which includes more than 267 million consumer records supplemented with demographic and lifestyle information.
Read the Full Story: TheDesk.net
Bango Study: Sports Fans Want Bundled Options to Stay on Top of Games
Fans are growing frustrated with the complexity of paying for subscription services simply to stay on top of their favorite sport, and are coming around to the idea of bundling apps together in order to save costs and ensuring they have access to the live games from the teams they want to follow, according to a new report released by Bango on Tuesday.
The report comes ahead of several discussions about bundling and the broader subscription economy that Bango executives will undertake at the StreamTV Show, which kicks off in Denver on Tuesday and lasts through the week.
The company’s “Subscription Snapshot: Sports SVOD” report found that nearly two-thirds of consumers now pay for at least one sports streaming service, yet many say the rapid fragmentation of sports rights across platforms is making the viewing experience more confusing and expensive.
According to the survey, 64 percent of consumers subscribe to a sports streaming service, most often to follow a specific league, tournament or team. The National Football League (NFL) remains the strongest driver of subscription purchases, with 38 percent of respondents saying it prompted them to sign up for a service they otherwise would not have used. The National Basketball Association (NBA) ranked second at 27 percent, followed by Major League Baseball at 19 percent and college football at 17 percent.
As more leagues distribute rights across multiple streaming platforms, however, viewers are struggling to keep track of where games are available.
Read the Full Story: TheDesk.net
Streaming and Microdramas Scramble Viewer Habits in Southeast Asia: “There Is No Primetime Anymore”
For all the money and content streamers are pouring into Southeast Asia, premium video commands a strikingly small slice of the region’s attention — only about 8 percent of the time people spend on their screens. That was one of several surprising takeaways from a presentation by Dhivya T., head of insights at ampd, the data arm of APOS organizer Media Partners Asia, who spoke at the Bali conference about how streaming and new mobile-first formats have scrambled how Southeast Asians actually use their screen time, and what it means for the many companies courting them.
According to ampd’s data, premium VOD users in the region spend around five hours a day on mobile leisure, with streaming just 8 percent of it — and once their TV screen is included, premium content still averages only about an hour a day. More striking, that share barely moves no matter the hour — premium video holds flat at 7 to 8 percent at every part of the day.
“There’s no primetime anymore,” Dhivya said. Consumers, she argued, graze across social, messaging, video, premium and microdrama side by side, all day, with no single category owning a slot. And the point, she stressed, isn’t for streamers to strategize on how to grow that 8 percent.
“The split isn’t a share to be won, it’s a need to be met,” she said.
Ampd’s research also found that even committed long-form viewing rarely involves undivided attention, as a third of premium sessions usually run a second screen, typically a local app. The phone isn’t beating the television, Dhivya said. Instead, the two run at once, “the committed screen and the restless screen, stacked.”
Read the Full Story: The Hollywood Reporter
Share of Binge vs Weekly Released Shows
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The way audiences consume streaming content has fundamentally shifted in recent years, with platforms increasingly abandoning the all-at-once drop in favor of a return to weekly release schedules.
Key Findings
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2021 was a turning point where for the first time, shows that released episodes on a weekly cadence made up a larger share of the top 100 most in-demand streaming originals than binge-released series.
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The dominance of weekly releases has only increased since that crossover, steadily pushing traditional full-season binge drops into the minority.
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Further complicating the picture, the simple "binge vs. weekly" binary has evolved into a spectrum, with platforms actively experimenting with blended approaches like split-season drops or multi-episode premieres followed by weekly rollouts as they try to sustain audience engagement for longer.
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