Member News
OTT.X Welcomes Bidynamic as Newest Member
OTT.X is delighted to announce Bidynamic as the newest member of the association and streaming, CTV, & OTT community.
Bidynamic is the first programmatic dynamic ad exchange built specifically for the Connected TV ecosystem, designed to power next generation advertising experiences for streaming platforms and CTV applications.
The platform provides a CTV ad exchange purpose built for Dynamic Ad Insertion (DAI) environments, enabling seamless monetization across live and on demand streaming. By optimizing programmatic delivery for the unique requirements of television environments, Bidynamic helps publishers and streaming platforms maximize yield while maintaining a premium viewing experience.
In addition to its exchange, Bidynamic offers a client side SDK that enables streaming applications to generate dynamic in show ad formats such as side by side ads, pause ads, overlays, and squeeze backs. These formats unlock new advertising opportunities by turning unused screen space into high value inventory without interrupting content.
The SDK includes Google IMA integration with proprietary Bid Enhancement technology to optimize demand connectivity and bidding performance. Bidynamic also supports the IAB Open Measurement SDK, ensuring transparency and trusted measurement for advertisers.
By combining advanced programmatic capabilities with the scale and engagement of Connected TV, Bidynamic enables publishers, app developers, and streaming platforms to unlock new monetization opportunities while delivering innovative ad experiences for viewers.
A Message from Bidynamic to the OTT.X Community
We are excited to join the OTT.X community and connect with the innovators shaping the future of streaming and Connected TV.
At Bidynamic, we believe that the evolution of streaming requires a new generation of advertising infrastructure built specifically for the big screen. Our mission is to help bring the precision of programmatic advertising together with the premium experience of television by enabling dynamic ad formats and optimized monetization for CTV environments.
As streaming continues to grow globally, new opportunities are emerging for publishers, platforms, and advertisers to rethink how advertising integrates into the viewing experience. We are focused on developing technologies that unlock new inventory opportunities within TV applications while maintaining a seamless and viewer friendly experience.
OTT.X plays an important role in bringing together companies across the streaming ecosystem including platforms, content providers, and technology innovators, and we are proud to be part of this community.
We look forward to collaborating, sharing insights, and helping advance the next chapter of innovation in the Connected TV and streaming industry.