Member News
OTT.X Welcomes SportsDataIO as Newest Member
OTT.X is delighted to announce SportsDataIO as the newest member of the association and streaming, CTV, & OTT community.
SportsDataIO is a live sports data provider delivering Sports Streaming schedules, along with metadata including scores, stats, injuries, odds, images and more across all top global leagues and tournaments. Their APIs power some of the top names and enterprise organizations across media, entertainment and gaming."
A Message from SportsDataIO to the OTT.X Community
We're thrilled to join the OTT.X community and connect with the innovators driving the future of streaming and connected TV.
Sports is one of the most powerful drivers of OTT engagement, but it also comes with unique challenges, including managing the complexity of live events across fragmented rights deals & availability, while also balancing demand from fans to have access to accurate, personalized, and real-time information.
We've spent almost 20 years building the data infrastructure that powers live sports experiences across media, entertainment, betting, and beyond. Joining OTT.X feels like a natural next step as we deepen our investment in the broadcast and streaming space where we believe we can add value to an ever-evolving and complex landscape.
Upcoming Events
Live Sports Streaming Data: Powering the Next Competitive Edge
Live sports continues to pressure streaming infrastructure in ways no other content category can, exposing gaps in latency, metadata synchronization, ad signaling, and personalization.
Across the industry, platforms are solving the same dynamic data challenges independently, increasing cost, reinforcing vendor lock-in, and slowing innovation.
As consumer expectations expand to include real-time stats, overlays, and interactive features, competitive differentiation is increasingly tied not just to delivery, but to the strength and structure of the underlying data layer.
Join Dustin Sullivan, CEO of SportsDataIO, at the OTT.X Breakfast at NAB on April 19 for a discussion on how open, enterprise-managed data infrastructure can serve as connective tissue across the ecosystem and enable organizations to scale live sports more efficiently while unlocking new monetization upside.
With rosters evolving and events unfolding minute by minute, explore how a unified identification framework can accelerate metadata pipelines, improve ad precision, enable richer personalization, and lower barriers to experimentation across OTT and FAST environments.
How SportsDataIO Helps Its Partners
- Activate their brands through Real Time Sports Coverage
- Use sports content to power the Next-Gen viewer experience during live sporting events
- Capitalize on the industry’s massive surge in Predictive Markets
- Achieve brand awareness by leveraging Sports biggest moments such as The SuperBowl to the World Cup and everything in between.
- Worked Avacado’s From Mexico to activate their largest Superbowl Campaign yet
- Worked CocoCola to boost their loyalty program through rewards during live events.