Amazon is licensing select James Bond films and other MGM titles to Netflix for a limited three-month run, starting January 15. Titles include Skyfall, No Time to Die, Rocky, Creed, and more.
Cineverse Acquires Giant Worldwide and Integrates Service into Matchpoint™ Platform, Bringing Deep Studio Relationships into Its Automated Media Services Ecosystem
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DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety
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Speakers at Annual OTT.X Breakfast Focus on Streaming’s Growing Ad Business
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Call for Thought Leadership Programming: OTT.X Breakfast @ NAB 2026
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Disney+ Prepares to Embrace Microcontent in 2026
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License to License: Why Amazon Is Comfortable Sending Bond to Netflix
Amazon is licensing select James Bond films and other MGM titles to Netflix for a limited three-month run, starting January 15. Titles include Skyfall, No Time to Die, Rocky, Creed, and more.
The Take
Amazon doesn’t need Bond to drive year-round engagement. By licensing during dormant windows, it monetizes idle content without hurting Prime Video, and often keeps the customer relationship anyway.
Exclusivity, in today’s market, is increasingly situational.
Read the Full Analysis: The Streaming Wars
Cineverse Acquires Giant Worldwide and Integrates Service into Matchpoint™ Platform, Bringing Deep Studio Relationships into Its Automated Media Services Ecosystem
Cineverse has announced the acquisition of Giant Worldwide, a global media services provider serving the world's leading Hollywood studios and streaming platforms. The transaction adds a substantial base of recurring revenue from major entertainment companies to Cineverse's Matchpoint™ platform and will play a key role in how it powers the future of content distribution through automation and AI-driven technology.
Giant Worldwide brings to Matchpoint™ an established global services footprint spanning Los Angeles, New York, and Warsaw, along with deep operational expertise in digital delivery fulfillment, Master QC, content localization, and OTT content testing along with highly-coveted Preferred Vendor Services badges for the leading streaming platforms. Critically, the acquisition delivers a diversified base of recurring revenue from trusted, long-standing relationships as an approved vendor amongst a very short list for an unparalleled client roster that includes four major Hollywood studios, the top independent film distributors and leading industry streaming platforms.
Many of these relationships can now be expanded via Matchpoint™, which aims to supplement expensive, labor-intensive video content processes with fully automated, AI-driven workflows. The integration will enable Giant Worldwide's major Hollywood studio and streaming platform clients to benefit from Matchpoint's proven automation and integrated AI capabilities—including automated ingest, frame-by-frame AI-based Video/Audio QC, AI-generated enhanced metadata enrichment, fully transparent automated mastering workflow, and machine learning-driven delivery optimization—to reduce costs, eliminate human error, and effortlessly scale content distribution to all leading video streaming platforms.
Read the Full Press Release: Cineverse
DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety
DoubleVerify, the venerable online ad-verification company, announced at CES today a new package of tools to give advertisers more reassurance when they jump into the burgeoning world of connected television and put their brands alongside long-form video of many kinds.
The DV Authentic Streaming TV package is leveraging the vast stores of data about movies and TV shows on Amazon-owned IMDB, including its information about each show’s casts and creators, awards, reviews, buzz, and episode-level detail, said Todd Randak, DoubleVerify’s general manager of CTV.
“With Pinterest, Snap, TikTok, and the other walled gardens…those environments are more transparent. They believe in a bi-drectional data flow,” Randak said. “In streaming TV, you don’t see as much of that. Brands are expanding how they think about media and they’re looking for places that are more transparent.”
Short-form video on those walled gardens and Alphabet-owned YouTube may come from seemingly countless sources, some deeply problematic for some or even most brands. But the platforms have realized it was in their own economic interest to ensure brands could safely advertise alongside specific parts of their offerings. Thus the two-way flow of data to ensure a better match between content and ad.
Connected TV isn’t the same, Randak said. For one thing, a given episode on an SVOD service or FAST channel is typically much longer than what’s found on the social-media platforms, and may feature large swings in sentiment, mood and content as a plot unfolds. A show that opens with a light-hearted or romantic or comedic beat can turn dark and violent, or vice versa, making it difficult for brands to match up.
Read the Full Story: Forbes
Speakers at Annual OTT.X Breakfast Focus on Streaming’s Growing Ad Business
With a nod to the rise in ad-supported streaming, this year’s OTT.X breakfast presentation on the opening day of CES 2026 focused on the burgeoning advertising market.
The overarching message from speakers at the Jan. 6 event at the Stirling Club, just across the street from the Las Vegas Convention Center, is that the industry needs to get better at pairing the right ads with the right viewers at the right times — and avoid mishaps like showing the same ad repeatedly, over and over again.
Pieter de Zwart, director, advertising engineering, for Amazon Ads, joked that when he was watching a baseball game last year, he saw the same ad from the same trucking company a total of 14 times.
In de Zwart’s presentation, “The Future of Streaming TV Advertising: AI, Authenticity, and Audience Connection,” the executive noted that as fragmentation across streaming intensifies, scale and relevance are being rebuilt around smarter tools and intelligence. He talked about how AI-driven insights and dynamic creative are transforming streaming advertising reach, measurement, and audience connection.
“Over the last year, we have deployed a lot of solutions,” he said — including Brand+ and Performance+, two powerful tools within the AI-powered Amazon DSP marketing suite. Brand+ is focused on building brand awareness and fostering engagement, while Performance+ is aimed at driving conversions. These solutions leverage machine learning and AI to simplify campaign optimization, helping advertisers reach the right customers and achieve better outcomes.
Read the Full Story: Media Play News
Call for Thought Leadership Programming: OTT.X Breakfast @ NAB 2026
The annual OTT.X Breakfast at NAB returns to Las Vegas in April 2026, bringing together the most influential voices shaping the future of broadcasting, streaming, CTV, and the broader media & entertainment ecosystem. Start your NAB week with an exclusive, executive-level gathering designed to spark new ideas, strengthen partnerships, and examine how broadcast’s legacy is evolving alongside next-generation platforms, technologies, and workflows.
Featuring forward-looking programming, candid conversations, and a full, hearty breakfast, this event convenes executives, technologists, creators, and dealmakers focused on what’s next across content creation, live production, distribution, monetization, and measurement. Each year, the OTT.X Breakfast helps frame the conversations that matter most—making it a must-attend moment during NAB.
OTT.X is now accepting proposals for sponsor-supported thought leadership sessions at the 2026 OTT.X Breakfast @ NAB. Lead the conversation through curated programming segments that inform, inspire, and address the most pressing challenges and opportunities facing broadcasters, streamers, and media organizations navigating broadcast’s next evolution.
Disney+ Prepares to Embrace Microcontent in 2026
After testing the interest of sports fans in short-form content, Disney aims to bring brief bursts to a broader audience.
The company aims to bring so-called “microcontent” to Disney+ in 2026, it announced Wednesday at CES, and in doing so joins a parade of traditional media purveyors working harder to court younger consumers who have grown more accustomed to swiping through Tik Toks, Reels and other attenuated attempts to entertain.
Disney first put a stake in short-attention-span theater with “verts,” or short video vignettes placed on its new ESPN streaming app that might include important game moments or pieces of commentary or analysis from various sports personalities. Fans are able to exert more control over a feed through whichi they can scroll or swipe, and the videos are tailored to the individual interests of users.
Disney indicated it intends to expand the use of short-form video across both news and entertainment, betting that such features will make Disney+ a daily destination for users who want to get updates on their favorite content areas. There have already been some intriguing experiments. In 2025, ABC News launched a daily short-form show for Disney+ called “What You Need to Know” that is hosted each weekday by Rachel Scott or James Longman.
Read the Full Story: Forbes
Demand Shares for Series by Corporate Owner
Presented By:
As Netflix and Paramount compete for Warner Bros. Discovery, any potential deal will dramatically shift the competitive landscape for streamers.
Key Findings
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- WBD is already a heavyweight. It currently ranks second only to Disney in US audience demand share across all shows under its corporate umbrella
- A combined WBD–Netflix (26.0% demand share) or WBD–Paramount (27.1%) would dethrone Disney as the leading US content owner of audience demand for series.
- Since 2024, all major incumbents except Netflix have seen their demand share for series erode. In addition, Amazon and Apple have also gained demand share, highlighting the pressure on legacy media as tech-driven streamers capture more market share.
In Case You Missed It
- From Correction to Conviction: Streaming’s Path Into 2026. The Streaming Wars
- The State of Streaming at Year-End 2025. The Streaming Wars
- The 10 Pieces That Defined The Streaming Wars This Year. The Streaming Wars
- Basics of Streaming: Inside the Offline Download Workflow and Its Security Layer. The Streaming Wars
- The Economics of Free Trials in Streaming, The Streaming Wars
- From the Archives: How Slingbox Broke Television’s Location Rule. The Streaming Wars
- Ask Skip: Is CTV Really the Safe Bet Everyone Thinks It Is?. The Streaming Wars
- Myths in Streaming: The Sneaky Connection between Operating Costs and Programming Strategy. The Streaming Wars
- Inside TikTok’s U.S. Sale: Who Actually Controls What. The Streaming Wars
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