Global streaming revenue is projected to surpass $1 trillion by 2030, with growth increasingly tied to engagement, ad monetization, and personalization. But the industry’s biggest constraint isn’t content, it’s discovery. Fragmented metadata, siloed catalogs, and platform-controlled interfaces have turned what was once a UX annoyance into a structural liability.
‘TV’ May Evolve but Time Spent with Video Keeps Growing
Read More
Introducing Relay: A New Streaming Service, Powered by Filmhub
Read More
Stingray Acquires TuneIn, Creating an Audio Streaming and Advertising Powerhouse
Read More
Roku Ups Partnership With Double Verify to Combat False CTV Ad Data
Read More
Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service
Read More
Complimentary Passes for OTT.X Members: Parks Associates' Future of Video 2025
Read More
The Hidden Infrastructure Crisis: Why Discovery Is the Bottleneck to Streaming’s Next $1 Trillion
Global streaming revenue is projected to surpass $1 trillion by 2030, with growth increasingly tied to engagement, ad monetization, and personalization. But the industry’s biggest constraint isn’t content, it’s discovery. Fragmented metadata, siloed catalogs, and platform-controlled interfaces have turned what was once a UX annoyance into a structural liability.
The Take
Discovery has become streaming’s invisible bottleneck. It dictates ad revenue, viewer retention, and the ability to personalize at scale. As smart TV OSs take control of audience flow and AI reshapes content navigation, the real competitive advantage will belong to services that treat discovery as economic infrastructure, not a feature.
Read the Full Analysis: The Streaming Wars
‘TV’ May Evolve but Time Spent with Video Keeps Growing
While the emergence of social video and YouTube in the living room has challenged the notion of what is “television,” the basic act of consuming video keeps expanding.
According to Activate Consulting’s latest deep dive and 2026 forecast into American media-tech consumption and habits, U.S. consumers will spend, on average, six hours and 33 minutes a day in 2029 on streaming video, social video and traditional TV, vs. six hours and 12 minutes this year. Among those, streaming video will represent the largest growth area, Activate said, expanding from a current estimated level of 3 hours and 12 minutes per day, on average, to 4:08 in four years. That’s a 7% compound annual growth rate (CAGR) across the forecast period.
It’s important to note that Activate includes YouTube in the “streaming video” category and excludes the Google-owned platform from “social video,” with virtual MVPDs also excluded from “streaming” and instead included in the “Traditional TV” category.
Over that same four-year span, average daily time spent with traditional linear television in the U.S. is forecast to decline at a negative 10% CAGR.
In 2025, Activate estimates, the U.S. streaming industry will generate $91 billion across subscription and advertising revenue. Aggregate spending on video, adding in social video and traditional TV, is expected to reach $281 billion.
Streaming (including paid and free ad-supported) is now the preferred video consumption platform across generations, Activate said, with 43% of Gen Z denizens citing YouTube as their most preferred viewing platform.
Read the Full Story: StreamTV Insider
View the Report: Activate Consulting Media & Technology Outlook 2026
Introducing Relay: A New Streaming Service, Powered by Filmhub
Relay is a global, low-cost streaming platform designed provide audiences with an easy way to discover stories that matter to them and reward the movies and shows that drive audience viewership.
Relay brings together Filmhub’s vast catalog and industry expertise with a user experience built for discovery, transparency, and commercial impact.
What Makes Relay Different
- Guaranteed Distribution – Through an output agreement with Filmhub, every available title in Filmhub’s catalog can stream on Relay, ensuring creatives can reach their audiences.
- Creator-First Economics – Filmhub has secured an industry leading 60/40 (Filmhub/Relay) revenue share agreement with Relay. Relay will attribute revenue based on viewership, so the more minutes a film is watched, the more revenue it will generate for the filmmakers.
- Human + AI Curation – Expert programmers and advanced recommendation technology work together to help audiences easily discover stories that resonate.
- Global Reach – Relay’s catalog spans every genre and region, reflecting the diversity of modern storytelling
Relay represents the next step in realizing Filmhub’s mission, combining our global distribution network with an a streaming ecosystem that expands commercial opportunity for filmmakers everywhere.
Learn More About Filmhub Relay: Filmhub
Stingray Acquires TuneIn, Creating an Audio Streaming and Advertising Powerhouse
Stingray, an industry leader in music and video content distribution, business services, and advertising solutions, announced today it has entered into a definitive agreement to acquire TuneIn, a pioneer in live audio streaming and ad monetization.
The acquisition will enhance Stingray’s reach by combining its premium music and video content with TuneIn’s robust partnerships with major device manufacturers, automotive companies, and content providers. TuneIn currently serves over 75 million active listeners each month worldwide, providing access to more than 100,000 radio stations, podcasts, music channels, news, sports, and audiobooks. TuneIn’s content is distributed across more than 200 platforms and connected devices, including over 50 in-car audio systems, in over 100 countries.
“This acquisition marks a pivotal moment in Stingray’s journey to further strengthen its position as a global leader in audio entertainment and digital advertising sales,” stated Eric Boyko, President, Co-founder, and CEO of Stingray. ” We are crafting an unmatched audio ecosystem by merging Stingray’s extensive technology infrastructure and content distribution capabilities with TuneIn’s expertise in monetization, advertising technology, and diverse content offerings. We’re particularly excited about expanding our reach in the automotive sector, where TuneIn and Stingray have both established strong integrations with leading manufacturers. This aligns perfectly with our strategy to meet listeners wherever they are – at home, in the car, or at retail locations. Together, we are poised to redefine audio for a connected world, delivering extraordinary value to our listeners, content partners, and advertisers.”
This transaction creates a global audio leader with meaningful scale. The combination of TuneIn’s active listeners and Stingray’s existing distribution provides advertisers with a highly engaged audience.
Read the Full Press Release: Stingray
Roku Ups Partnership With Double Verify to Combat False CTV Ad Data
Roku has announced a new deal with Double Verify to verify media quality, optimize ad performance, and prove campaign outcomes on connected-TV (CTV) advertising.
According to DV’s recently released report, “Global Insights: Trends in the Modern Streaming Landscape,” the online ad industry continues to grapple with fraudsters targeting streaming environments that lack strong security measures.
The scale of this problem is staggering, with 4 million infected CTV bot devices generating extreme volumes of invalid traffic daily, according to the report. This wave of bot activity can lead to wasted budgets, with losses exceeding $7.5 million monthly from just one bot variant, based on industry CPM estimations. This rise of falsification schemes underscores the need for enhanced protection measures across the CTV advertising ecosystem.
“CTV remains one of the fastest-growing channels in digital advertising and, unfortunately, one of the most targeted by fraudsters due to high CPMs and the relative newness of the ecosystem,” Mark Zagorski, CEO of Double Verify, said in a statement.
One of the more effective ways to block fake CTV ad impressions that falsely claim to be generated by Roku devices has been Roku’s Advertising Watermark. Roku’s Advertising Watermark is designed to ensure that only genuine Roku devices can display authenticated ads, providing an additional layer of protection against device spoofing and other falsification schemes.
“Our partnership with DV enhances our collective capabilities to secure the TV streaming advertising ecosystem,” added James Kelm, VP of product, advertising and media at Roku.
Read the Full Story: Media Play News
Studio Dome acquires Glass House Distribution
Studio Dome / Entertainment Squad has acquired Glass House Distribution as it expands its global reach, adding hundreds of titles to the existing library of more than 5,000 films, TV series, distribution channels and digital properties.
Under the new structure, Glass House Distribution CEO Tom Malloy will join Studio Dome as COO, overseeing operations, partnerships, and filmmaker relations, while continuing to manage Glass House’s distribution and sales business.
Glass House Distribution will remain a separate entity for the time being and, together with Entertainment Squad, merge into the Studio Dome umbrella as part of a future organisational restructuring.
“Glass House was one of Studio Dome’s earliest clients and helped shape our platform to meet the real-world needs of distributors, sales agents, and prolific production companies,” said Studio Dome CEO Shaked Berenson. “It is only natural to bring it under our umbrella and strengthen our foreign sales footprint.”
“This partnership allows us to scale faster and deliver even greater opportunities for our filmmakers,” said Malloy. “Studio Dome’s infrastructure, technology, and global reach are exactly what we need to elevate our distribution and sales operations in today’s evolving marketplace.”
The acquisition follows last month’s launch of BloodStream. The genre-focused streaming platform dedicated to horror, thriller, and sci-fi. BloodStream anchors Studio Dome’s broader strategy of moving closer to audiences through multiple global, specialised channels.
Read the Full Press Release: Screen Daily
Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service
About 38% of U.S. internet households subscribe to at least one sports-specific streaming service, up from 4% in 2019. The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates.
Pure-play streaming platforms, such as Netflix and Prime Video, plus hybrid agreements with platforms such as NBC/Peacock and CBS/Paramount+ now account for upwards of 33% of the NFL’s total broadcast revenue. The data underscores how live sports streaming is reshaping the economics of leagues, teams, and media distributors, according to Parks.
“Sports have become the backbone of live streaming adoption,” Michael Goodman, senior contributing analyst at Parks, said in a statement. “The ability to deliver interactive, data-driven, and personalized experiences is changing how audiences connect with their favorite teams and leagues. Our research illustrates the huge potential for new monetization models as engagement deepens across connected screens.”
On average, internet households watch 4.2 different sports in season, spanning major leagues and collegiate athletics. Following the NFL, 55% households watch college football, 53% follow the MLB, and 46% watch the NBA, with additional audiences for college basketball (36%) and the NHL (30%).
About 52% of NFL and college football viewers engage with interactive features while watching. Another 83% of cricket fans use interactive elements such as live stats or alternate feeds.
Read the Full Story: Media Play News
Next Week: Parks Associates' Future of Video 2025
OTT.X is proud to continue its long-standing partnership with Parks Associates as a supporting sponsor of the upcoming Future of Video Conference, a leading industry event exploring the latest in streaming, monetization, and audience engagement.
Future of Video brings together industry leaders to share insights on the business of streaming services and the monetization strategies emerging as a result of new business models, bundles, connected video devices and shifting video viewing habits.
As part of this ongoing collaboration, OTT.X members are eligible for complimentary admission to this year’s Future of Video. Non-members are invited to join us at a special 50% discounted rate with code FOV25-50SP courtesy of OTT.X.
Join Parks Associates, OTT.X and a bevy of industry leaders to discuss the innovations shaping the future of connected entertainment November 18 - 20 in Marina del Rey CA.
Global Streaming Revenue Share for Non-English Content
Presented By:
As streaming overcomes international barriers and audiences not only become comfortable with but seek out foreign content, determining which markets are major value drivers is key to succeeding in the new global streaming landscape.
Key Findings
-
- Japan continues to be the leading market in terms of streaming revenue for non-English content. Anime titles from Japan have won over global, and particularly young, audiences and now are responsible for over a quarter of global streaming revenue from non-English titles on major streaming platforms.
- Korea has seen fantastic growth in this measure in recent years, sparked in part by the breakout success of Squid Game. South Korean titles have generated 17.8% of global streaming revenue from non-English content on major platforms since 2020.
- Spain leads other European and also Latin American markets in terms of the revenue its titles have delivered for streaming. Spanish content has been able to effectively tap into Spanish speaking audiences globally but also produce globally popular hits like Money Heist
In Case You Missed It
- The Netflix IRL Strategy: Turning Streaming Stories into Physical Worlds. The Streaming Wars
- Ask Skip: Should I Trust Netflix’s 190 Million MAVs?. The Streaming Wars
- The M&A Clock for WBD: Who Gains, Who Risks, and Why It Matters. The Streaming Wars
- The Midlife Binge: How 35–64-Year-Olds Are Driving YouTube’s Long-Form Boom. The Streaming Wars
- Paramount Skydance Q3: Streaming Growth Meets Structural Decline. The Streaming Wars
- Comcast Quietly Advances on WBD’s Studio and Streaming Assets. The Streaming Wars
- Behind the Stream: How Multiview Is Reshaping OTT Experiences. The Streaming Wars
- Warner Bros. Discovery Q3 2025: Streaming and Studios Shine, But Legacy TV Still Hurts. The Streaming Wars
- Basics of Streaming: Why Gamification Is the New Retention Engine. The Streaming Wars
Powered by
FOR B2B BRANDS READY TO STOP SOUNDING LIKE EVERYONE ELSE.
43Twenty helps media, SaaS, and streaming tech companies punch above their weight — with content that builds pipeline, brand that drives demand, and strategy that actually means something.
What we do:
-
Brand Strategy that sharpens your story and makes you unignorable
-
Content Marketing that turns internal expertise into deal-closing assets
-
SEO that attracts high-intent buyers and drives compounding growth
-
Paid Campaigns that reach decision-makers
-
Digital PR that earns coverage, backlinks, and credibility in the right circles
If your competitors sound the same, that’s your opportunity.
We help you take it.