Member News
OTT.X Welcomes TVIQ as Newest Member
OTT.X is delighted to announce TVIQ as the newest member of the association and streaming, CTV, & OTT community.
TVIQ is a CTV revenue operations company that was founded on a bold idea: CTV publishers deserve the opportunity to maximize their revenue by controlling their inventory, data, and relationships with the broader ecosystem. TVIQ combines advanced technology with human expertise to unlock the true economic potential of connected TV.
As a fully managed revenue operations and yield management partner, TVIQ has experience operating every CTV platform and growing revenue in every CTV ecosystem — giving publishers a single command center for their entire ad stack. Through AI-driven analytics, adaptive pricing, and meticulous execution, TVIQ transforms data into decisions and impressions into growth.
At the heart of its mission is the Framework for Publisher Empowerment — a guiding methodology for transparency, optimization, and partnership. By aligning incentives between media owners and advertisers, TVIQ breaks down the opaque structures that have long limited publisher revenue and visibility.
Driven by industry veterans and innovators, TVIQ isn’t just an ad-tech company — it’s a movement to rebuild trust and efficiency in the programmatic economy. Through strategy, data, and precision execution, TVIQ is turning connected TV inventory into real value for publishers and the broader CTV ecosystem.
A Message from TVIQ to the OTT.X Community
TVIQ is thrilled to join OTT.X and engage with our fellow members. Our core mission is to deliver growth, value, and clarity to CTV publishers in a complicated ecosystem through high-touch, expert Revenue Operations services. However, we are increasingly taking on another mission: publisher and industry advocacy to ensure a fair, equitable, and level playing field for CTV publishers.
We hope to work with OTT.X and its members to fight for publishers' access to inventory, data, and insights, and to ensure that the voice of publishers remains strong.
TVIQ Framework for Publisher Empowerment (FPE)
TVIQ is taking the unique stance of proposing a new global framework that fundamentally resets the CTV ecosystem, pushes power back into the control of publishers, and calls for publishers to unite with us in the development and launch of a new Framework for Publisher Empowerment (FPE).
TVIQ’s proposed FPE is a roadmap that industry trade groups like the IAB, the Independent Streamer Alliance, and the Local Media Consortium could adopt as agreed-upon terms set between publishers and streamers, much as buyers and sellers have long operated under the IAB Terms and Conditions. This framework can act as a standard set of terms between streamers and channel operators and can be used in future negotiations to even the playing field and standardize inventory-sharing agreements. Our belief is that these terms are something publishers should enforce, streamers should adopt, and advertisers should embrace. Doing so would empower publishers to maximize their earnings and reinvest in content and audience development. This paradigm shift would set off a flywheel of publisher growth, creating a healthier ecosystem for everyone involved—including the audiences who engage with publisher content.
The Framework for Publisher Empowerment is intended as a starting point. The end goal is the global adoption of a more equitable set of terms embraced by buyers, streamers, and publishers that governs how inventory is shared, represented, and transacted. Achieving this would create an ecosystem that benefits all parties equally: publishers, buyers, distributors, and ultimately the audiences who consume the content.
To move from principles to practice, TVIQ is committed to building a coalition of publishers and partners with the shared goal of rebalancing the playing field and ensuring that those who create and curate content have a fair and equitable voice in ongoing supply chain reform. This coalition will serve as the foundation for industry alignment, with the intention of being active within the appropriate industry organizations as well as across the broader ecosystem. It will provide publishers with the collective power needed to shape the future.
As part of that effort, the framework will be available for public comment through the end of 2025. Publishers, streamers, buyers, and other stakeholders are encouraged to register their input by joining our dedicated Slack channel or by emailing us directly. We look forward to hearing from you and working together to build a healthier, more balanced ecosystem for everyone involved.