Member News
OTT.X Welcomes AdGood as Newest Member
OTT.X is delighted to announce AdGood as the newest member of the association and streaming, CTV, & OTT community.
The AdGood Foundation is the first nonprofit dedicated to democratizing access to premium Connected TV (CTV) advertising for mission-driven organizations. Founded in 2024, AdGood transforms unused and donated CTV ad inventory into affordable opportunities for nonprofits, empowering them to amplify their stories, attract new donors, and drive meaningful impact.
By partnering with CTV publishers, content companies, and ad tech platforms, AdGood turns what would otherwise go unsold into a force for good, allowing publishers to contribute to social causes while receiving tax benefits and positive brand recognition.
Through a combination of technology, strategic partnerships, and creative support, AdGood ensures nonprofits can access the same quality of media and targeting capabilities as leading brands. The result is a sustainable, win-win model that benefits all stakeholders: nonprofits gain visibility and engagement, publishers put unused inventory to work for purpose-driven impact, and audiences encounter messages that inspire change.
A Message from AdGood to the OTT.X Community
I’m honored to join this incredible network of leaders shaping the future of OTT and connected TV. My name is Craig Heiting, and I serve as Chief Revenue Officer at AdGood; a nonprofit organization redefining how purpose and performance intersect in advertising.
AdGood empowers nonprofits to share their missions on streaming TV by funding and managing CTV ad campaigns they could otherwise never afford. We do this by partnering with publishers, content companies, and CTV platforms to repurpose unsold inventory for good, turning every donated impression into impact while providing tax benefits to our partners.
With more than two decades in entertainment, media, and technology, spanning roles at Wurl, Vubiquity, Deluxe, and Time Warner, I’ve witnessed firsthand how innovation and collaboration can move industries forward. At AdGood, I’m excited to help create a model where social good and commercial success coexist.
I look forward to connecting with fellow OTT.X members to explore partnerships, share insights, and collectively build a more impactful and inclusive streaming ecosystem.
AdGood Recent Press
- Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads
- AdGood Launches First Nonprofit CTV Advertising Platform
- Streamr Integrates Google’s Veo 3 Into AdGood's GenAI Ad Manager
- AdGood partners with Plex, Stingray to reduce CTV ad costs to nonprofits
- AdGood and LG Ad Solutions Partner to Empower Nonprofits
- Talk Back to Television: AdGood Foundation CRO, Craig Heiting