Live sports isn’t just migrating from cable to streaming, it’s being rebuilt as a product that never existed before. Platforms are layering in betting, stats, commerce, and interactivity to turn viewers into daily users. But execution is messy: fans are frustrated, tech is brittle, and fragmentation is driving churn. The stakes are high, and the infrastructure has to keep up.
2025 OTT.X Summit - CTV Meets UGC: How Content Creators and Short Form are Redefining the Future of TV
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How Audience Demand is Driving the New Era of Video Game Adaptations
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The Sports Experience Is the Product Now. Everything Else Is Just Delivery
Live sports isn’t just migrating from cable to streaming, it’s being rebuilt as a product that never existed before. Platforms are layering in betting, stats, commerce, and interactivity to turn viewers into daily users. But execution is messy: fans are frustrated, tech is brittle, and fragmentation is driving churn. The stakes are high, and the infrastructure has to keep up.
The Take
Streaming services aren’t just battling for content, they’re competing to control the full fan experience. That means owning the delivery, the engagement, and the behavior around live events. The winners won’t just stream the game, they’ll own the ritual.
Read the Full Analysis: The Streaming Wars
Hollie Choi Recognized as one of Media Play News’ 50 Women to Watch in the Digital Entertainment Business in 2025
OTT.X would like to congratulate its President and CEO, Hollie Choi, for her recognition as one of Media Play News’ 50 Women to Watch in the Digital Entertainment Business in 2025.
Since stepping into the role in January, Hollie has been reshaping the organization and its mission to advance the growth and success of digital media & entertainment by fostering opportunities to connect, learn, & solve.
The association is in the midst of an exciting transformation, revamping its upcoming Summit, launching new member programs, merging with industry associations, and creating fresh opportunities to collaborate, tackle shared challenges, and unlock growth.
Hollie also serves as as Managing Director of the Entertainment ID Registry (EIDR), a universal identification system for audio and video content that provides unique identifiers for movies, shows and other audiovisual works.
At EIDR, where she’s been for 15 years, Choi oversees the global registry that underpins transparency, trust and interoperability in content metadata. Prior to joining EIDR, Choi was an Executive Director at The Walt Disney Co. and 20th Century Fox, responsible for intellectual property and metadata management, including standard EIDR registration for all content.
OTT.X would also like to congratulate all the incredible women recognized on this year’s list for their leadership and impact on the future of digital entertainment, CTV, OTT & streaming.
See the Complete list: 50 Women to Watch in the Digital Entertainment Business 2025
The Roku Channel Will Host a Laguna Beach Reunion
To celebrate the 20th anniversary of the finale of the reality series “Laguna Beach: The Real Orange County,” the Roku Channel will host a two-hour reunion special with the show’s original cast in 2026.
Lauren Conrad, Stephen Colletti, Kristin Cavallari, Lo Bosworth, Talan Torriero, Trey Phillips, Christina Shuller, Dieter Schmitz, Jessica Smith, and Alex Hooser will all come together for the special, to talk about their time on the show.
“When I first pitched the show to my bosses at MTV, never in a million years did I think we would find such a perfect group of real friends. The show not only changed my life and the cast’s lives, but the series meant so much to a generation of fans who’ve been waiting for this,” said Liz Gateley, series creator. “To partner with Roku to reunite the cast and produce this special with Lauren, Stephen, and Kristin as executive producers 20 years later is a dream.”
Laguna Beach was a reality show that originally aired on MTV from 2004 to 2006, following the success of Fox’s scripted show The O.C. The series focused on a group of high school friends (and frenemies) as they navigated school, friendships, and relationships in the coastal setting.
Read the Full Story: Cord Cutter News
2025 OTT.X Summit - CTV Meets UGC: How Content Creators and Short Form are Redefining the Future of TV
The traditional television playbook is being rewritten. What began as short-form storytelling on TikTok, YouTube Shorts, and Instagram Reels is evolving into fully realized entertainment ecosystems with emerging microdramas, microstudios, and creator-led formats redefining what audiences expect on connected TV.
Streaming platforms and FAST operators are now racing to integrate these creator-first models, blending authenticity with scalable monetization. The shift isn’t just about content migration, it’s about a new infrastructure for television, one built on the creator economy, AI-driven distribution, and audience engagement at unprecedented scale.
Speakers
- Moderator: Mary Ann Halford, Founder & Managing Principal, Halford Media Advisory
- Jill Goldfarb, Senior Vice President, Streaming TV, TMB
- Joe Ochoa, Co-Founder, Creator Television
- Paul Pastor, Founder & CEO, Quickplay
- Adam Rumanek, Chief Executive Officer, Aux Mode
Join leaders from Aux Mode, Creator Television, Halford Media Advisory, Quickplay, and TMB at the 2025 OTT.X Summit to examine how creator-driven content is moving from mobile-native to premium OTT environments, how microstudios are powering the next generation of FAST channels, and why the future of CTV will look more like an algorithmically driven feed than a legacy programming grid.
Tubi Launches “Productubity” to Help Fans Stream Smarter, and Sneakier, At Work
free ad-supported streaming service, today announced the launch of Productubity, a new Chrome extension designed to help fans stream smarter, and sneakier, while on the clock. Tubi is free streaming that entertains more than 100M MAU, engaging fandoms through 300,000 movies and TV episodes of familiar and adventurous stories. Starting today, Productubity lets streamers toggle from Tubi to a fictitious work screen with a single click, to keep the stream-a-thon from being perceived by their boss and co-workers.
Once users download this simple, fan-first tool from the Chrome Web Store, they can simply open Tubi in a Chrome tab and start streaming. When a supervisor walks by, one toggle of the Productubity icon will instantly switch the screen to a faux article about increasing productivity. When the coast is clear, toggle back to the “content” without missing the plot. Need something to watch at work? Tubi curated the perfect collection.
“Return-to-office may be back, but so is streaming. Productubity is our cheeky nod to fans who sneak in a stream between spreadsheets,” said Deirdre Hesseldieck, Senior Vice President of Viewer Product at Tubi. “This tool is our way of helping fans reclaim their time and their tabs. It’s a wink to the modern multitasker who knows how to balance the deadlines with drama.”
The launch of Productubity is inspired by data from the proprietary study, The Stream 2025: Audience Insights Shaping Streaming
Read Complete Story: Tubi
How Audience Demand is Driving the New Era of Video Game Adaptations
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For years, the “video game movie curse” was a running joke in Hollywood. A string of critical and commercial flops left many executives hesitant to invest in adapting interactive worlds for the passive screen. But the landscape has dramatically shifted. Video game IP, once considered a risky bet, has become the next major frontier for entertainment, thanks to blockbuster hits like HBO’s The Last of Us and Amazon’s Fallout. For entertainment executives, understanding the nuances of this booming market is crucial.
Key Findings
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- The transition of video games from a niche hobby to a dominant force in mainstream culture has been decades in the making. Today, the video game industry rivals, and in some cases surpasses, the revenue of the film and music industries combined. This cultural shift has created a massive, passionate, and built-in fanbase eager for more content.
- However, simply optioning a popular game title is not a guaranteed formula for success. The challenge lies in translating an interactive experience into a compelling story. This is where a deep understanding of audience demand becomes critical. It allows studios and distributors to look beyond just game sales and identify the titles with the narrative depth and character affinity to resonate on a global scale.
- Authenticity is Non-Negotiable: Modern audiences are savvy. They can spot a cash-grab from a mile away. Successful adaptations like Netflix’s Arcane (based on League of Legends) demonstrate a deep respect for the source material, satisfying loyal fans while still welcoming newcomers. These shows don't just adapt; they expand the universe in a meaningful way.
- The US is Winning the Demand Race: While Japan produces a higher volume of video game adaptations (57.7% of the supply), our data shows that US-produced content captures a significantly larger share of domestic audience demand (63.4%). This suggests a powerful opportunity for American studios to continue leveraging their homegrown IP.
In Case You Missed It
- Ask Skip: When Did Leadership Just Give Up?. The Streaming Wars
- Disney Hikes Prices for Disney+, Hulu, and Bundles Amid Subscriber Backlash. The Streaming Wars
- Big Ten reportedly shut down Netflix attempt to poach TV rights to Notre Dame-USC game. Awful Announcing
- Netflix’s Interest in Warner Bros. Discovery Could Reshape the Streaming Industry. The Streaming Wars
- Myths in Streaming: More Data Means Less Risk in Decision Making. The Streaming Wars
- Netflix x AB InBev: A Global Ad Play That’s Bigger Than Commercials. The Streaming Wars
- Congrats, You Survived the Streaming Wars. Now Welcome to the IP Hunger Games. The Streaming Wars
- From the Archives: How PlayStation Vue Tried to Reinvent Live TV and Blacked Out. The Streaming Wars
- France’s Canal+ Completes $2 Billion Takeover of South African Pay TV Group MultiChoice, Announces New Board. Varietyming Record for Netflix. The Streaming Wars
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