OTT.X NEWSLETTER SEPTEMBER 11TH, 2025
The FAST & the Formidable: Leading Platforms & Content Providers on Growth & Strategy in FAST & AVOD
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Netflix Partners With Amazon to Offer Ad Inventory to Buyers
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The Real Platform Play? Owning What Happens Between Seasons
Streaming services are struggling to keep viewers engaged between seasons. While traditional tactics fall flat, a growing number of execs see gaming as the key to deeper, year-round engagement and all eyes are on Netflix to prove the model.
The Take
Netflix isn’t trying to be a game publisher, it’s aiming to redefine what streaming services are. If it gets gaming right, others will follow. If not, they’ll be stuck fighting over the same IP while Netflix moves on to owning the ecosystem.
Read the Full Analysis: The Streaming Wars
The FAST & the Formidable: Leading Platforms & Content Providers on Growth & Strategy in FAST & AVOD
FAST & AVOD have cemented themselves as longstanding cornerstones of the streaming economy. With audiences shifting toward cost-conscious viewing and advertisers seeking scale, FAST and AVOD are driving some of the most significant growth in media today.
Join top executives from today’s most influential platforms, content providers, and innovative enablers for a dynamic data-driven discussion on the evolving FAST and AVOD landscape at the 2025 OTT.X Summit.
Understand where FAST and AVOD are going and how leading players are shaping the future of free streaming and navigating new opportunities across platforms.
Warner Bros. Discovery Sues AI Giant Midjourney for Copyright Infringement In Major Legal Battle
Warner Bros. Discovery is suing a prominent artificial intelligence image generator for copyright infringement, escalating a high-stakes battle involving the use of movies and TV shows owned by major studios to teach AI systems.
The lawsuit accuses Midjourney, which has millions of registered users, of building its business around the mass theft of content. The company “brazenly dispenses Warner Bros. Discovery’s intellectual property” by letting subscribers produce images and videos of iconic copyrighted characters, alleges the complaint, filed on Thursday in California federal court.
“The heart of what we do is develop stories and characters to entertain our audiences, bringing to life the vision and passion of our creative partners,” said a Warner Bros. Discovery spokesperson in a statement. “Midjourney is blatantly and purposefully infringing copyrighted works, and we filed this suit to protect our content, our partners, and our investments.”
Warner Bros. Discovery joins Disney and Universal, which earlier this year teamed up to sue Midjourney. By their thinking, the AI company is a free-rider plagiarizing their movies and TV shows.
Read the Full Story: The Hollywood Reporter
Netflix Partners With Amazon to Offer Ad Inventory to Buyers
Netflix Sept. 10 announced a partnership with Amazon Ads that provides marketers with direct access to Netflix’s content ad inventory. The deal allows advertisers and media buyers to use Amazon Ads to buy ads across Netflix’s content.
The offering will be available in the United States, the United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, providing availability for marketers using Amazon DSP. The new integration will be available beginning in the fourth quarter (Oct. 1).
“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals,” Amy Reinhard, president of advertising, Netflix, said in a statement. “By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience.”
Amazon DSP leverages first-party insights paired with clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages AI to deliver ads to audiences through automation that streamlines campaign planning, buying, and measurement.
“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content,” added Paul Kotas, SVP, Amazon Ads. “Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying.”
Source: Media Play News
"The Office" VS. "Two and a Half Men" Cumulative Subscribers Acquired for Peacock
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With the launch of "The Paper," an "Office" spinoff, Parrot Analytics’ Streaming Economics data shows why the streamer is betting on familiar IP.
Key Findings
- Peacock is leaning on familiarity with “The Paper,” a spinoff set in the universe of “The Office.” While it will be nearly impossible to match the cultural relevance of its predecessor, its success will be measured by how effectively it taps into the still-active fanbase of the franchise.
- "The Office" has been uniquely successful in the streaming era. During its original linear run, it never beat out "Two and a Half Men" in terms of viewership but since moving to Peacock in 2021 it has acquired more than twice as many subscribers for the platform compared to its old linear rival and generated over $100M in streaming revenue.
- “The Paper” doesn’t need to replicate “The Office’s” scale. Even capturing a fraction of that audience could deliver tens of millions in revenue, making it one of Peacock’s smartest bets for subscriber growth.
In Case You Missed It
- Ask Skip (feat. Alan Wolk): What is Feudal Media and why is it a problem? The Streaming Wars
- Magnite Buys streamr.ai to Scale AI Video Ads for Small Businesses. The Streaming Wars
- NFL on YouTube Hits 17M Viewers but Sparks Ratings Fight with Nielsen. The Streaming Wars
- Gamers Don’t Just Play, They Power the Next Wave of Media IP. The Streaming Wars
- Basics of Streaming: The Messy World of Streaming Devices. The Streaming Wars
- YouTube Locks In Sesame Street, Becomes Largest Digital Library for the Franchise. The Streaming Wars
- Warner Bros. Discovery Joins AI Copyright Fight Against Midjourney. The Streaming Wars
- Specialty SVOD Slows, But Still Leads Growth Among Non-Premium Streamers. The Streaming Wars
- TNT Sports Bets on Streaming Independence, But For How Long?. The Streaming Wars
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