OTT.X NEWSLETTER SEPTEMBER 4TH, 2025
ElementalTV Brings AI-Powered Audience Intelligence to Cineverse's FAST Ecosystem
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Global Share of Demand for Adult Animated Series
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‘Call of Duty’ Coming to Theaters as Paramount, Activision Strike Major Film Deal
The popular video game franchise will become a live action film through the deal, which Paramount CEO David Ellison calls a "dream come true."
The Take
Paramount didn’t just buy into a game, it bought into an ecosystem.
Call of Duty isn’t just a well-known title. It’s one of the most durable IPs in global entertainment, with a user base, tone, and narrative range that can support a multi-film universe. It’s not about adapting gameplay, it’s about activating a world that already commands year-round attention.
For Paramount, this is a bet on alignment: franchise filmmaking with gaming’s reach and cadence. A Call of Duty film isn’t just a theatrical play, it’s a high-signal event that can shape subscriber engagement, international expansion, and downstream licensing. Done right, it could sit alongside Mission: Impossible and Top Gun as one of the studio’s marquee global franchises.
It also reflects Ellison’s broader playbook: build around IP, execute at scale, and position Paramount as a home for event storytelling. This won’t be a one-off.
Source: The Hollywood Reporter
ElementalTV Brings AI-Powered Audience Intelligence to Cineverse's FAST Ecosystem
ElementalTV and Cineverse have announced a strategic partnership to elevate Cineverse's expansive streaming footprint through advanced audience intelligence and identity resolution, aimed at unifying their fragmented viewership data into data-enriched, buyer-aligned audience segments.
As part of the partnership, Cineverse will integrate ElementalTV's AI-powered audience insights platform, 1Audience, into its tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.
The collaboration is set to drive a significant revenue uplift across Cineverse's vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV's avant garde audience & identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.
"Cineverse is one of the most exciting players in the FAST space right now," said Omer Latif, CEO of ElementalTV. "They've cultivated these passionate fandoms across their channels, and our job is to connect them with advertisers who truly value that engagement, delivering campaigns that drive both revenue and relevance."
Read Full Article: Yahoo
2025 OTT.X Summit - Wall Street’s Take on the Future of Streaming
What does the financial world see as the biggest opportunities — and threats — in streaming?
Join renowned industry analyst Laura Martin, Managing Director at Needham & Company, at the 2025 OTT.X Summit for a can’t miss keynote session delivering a data-driven breakdown of the Streaming, CTV, and OTT landscape.
Key Takeaways
- 🚀 Top Growth Plays – the sectors Wall Street says will surge next
- 💰 Monetization Winners – the business models pulling ahead of the pack
- ⚡ Market Disruptors – who’s set to shake up streaming and steal share
- 🔎 Investor Intel – how financial markets are sizing up content, platforms, and ads
Unpack what’s driving growth, where the risks are hiding, and what investors are betting on for the future of Streaming, CTV, and OTT at the OTT.X Summit on October 22nd in Los Angeles.
Global Share of Demand for Adult Animated Series
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The recent, high-stakes negotiation for the streaming rights to “South Park” was a masterclass in modern media dealmaking. The backdrop of this heated negotiation over a particularly valuable piece of IP is a growing market for adult animation.
Key Findings
- In 2020, adult animated shows (excluding anime) accounted for about 2% of global demand for all series.
- This has consistently grown over the past 5 years, peaking this year at a 3.5% share. It might seem like a modest uptick in growth when we are talking about single-digit percentage points, but going from 2% to 3% means that the share of global audience attention this genre accounts for is 50% larger today than it was in mid-2020.
- While 3% might be small when considering the entire universe of shows out there, adult animation includes some of the most recognizable, longest-running and most valuable titles, so it is far from a niche genre.
In Case You Missed It
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- Malone and Murdoch Explored WBD-Fox Merger, but CNN and Fox News Were a Dealbreaker. The Streaming Wars
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- Fox Channels Stay on YouTube TV as Companies Reach New Multi-Year Agreement. The Streaming Wars
- From the Archives: From ClassPass to Collapse — Struum’s Credit Gamble in Streaming. The Streaming Wars
- US Sports Rights Inflation and Netflix’s Japan Play Signal a New Era for Live Sports. The Streaming Wars
- Colombia joins the list of countries probing Apple over App Store antitrust concerns. 9 to 5 Mac
- The Trade Desk’s Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game. Variety Gimmick. The Streaming Wars
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