OTT.X NEWSLETTER AUGUST 21ST, 2025
Tubi Taps MrBeast and TikTok Exec as It Expands Creator Content to 5,000 Episodes
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Is This the Beginning of the Post-Streaming TV Era?
Streaming isn’t the future of TV—it’s the present. With Netflix striking live sports deals and leaning into advertising, the lines between streaming and traditional Pay TV are effectively gone.
The Take
Success now depends on who can turn IP into ecosystems and superfans into long-term value. It’s no longer about scale—it’s about strategy. And Netflix isn’t the only one playing for keeps.
Source: The Streaming Wars
Tubi Taps MrBeast and TikTok Exec as It Expands Creator Content to 5,000 Episodes
Tubi is rapidly scaling its creator content strategy, expanding its digital-first collection to more than 5,000 episodes through new partnerships with top-tier creators including MrBeast, Alan’s Universe, Jomboy Media, CelinaSpookyBoo, and Steven He. The move reflects Fox Corporation’s growing investment in creator-led programming as a core component of its free ad-supported streaming platform.
To support this effort, Tubi has hired Kudzi Chikumbu, former Global Head of Creator Marketing at TikTok, as Vice President of Creator Partnerships. He joins Rich Bloom, who was appointed in April as General Manager of Creator Programs and Executive Vice President of Business Development. Chikumbu’s addition highlights Tubi’s intent to treat creator programming as a long-term strategy rather than a side initiative.
“We’re committed to building a bridge to Hollywood for creators to help them reach new audiences,” Bloom said. “Tubi is a platform for bold, breakthrough work, and these 5,000 episodes are just the beginning.”
Read Full Article: The Streaming Wars
2025 OTT.X Summit - October 22nd, 2025
OTT.X is delighted to announce that it will host its 7th Annual Fall Summit on October 22nd at the Skirball Cultural Center in Los Angeles California.
The OTT.X Summit is the definitive annual gathering for professionals across the digital distribution ecosystem-bringing together studios, streamers, platforms, content creators, and tech innovators for a full day of insight, connection, and opportunity.
The theme for the 2025 Fall Summit, "The Future Is Wide Open," reflects a new reality: Distribution is no longer confined to a handful of studios and services. The path to audiences is more varied, more creative, and more open than ever.
Topics of Interest
- The Evolving Economics of Entertainment Distribution
- Reinvigorating Fan Engagement through Large Format/Community Experiences
- CTV Meets UGC: How Content Creators and Short Form are Redefining the Future of TV
- The FAST & the Formidable: Leading Content Providers on Growth & Strategy
- Behind the Curtain: How the CTV Ad Stack is Powering the Future of Streaming Advertising
- Eyes on AI: Innovation at the Intersection of Content and Data
- The Advertiser's Playbook for CTV & OTT
Discover new trends, connect with industry leaders, and unlock insights that drive innovation and growth while exploring the future of media at the intersection of Streaming, CTV, and OTT at the 2025 OTT.X Summit.
South Park Revenue Contribution to HBO MAX
Presented By:
After a heated bidding war, South Park landed exclusively on Paramount+ for five years at $300M per year. The moves of the individual players competing for this coveted IP were telling.
Key Findings
- HBO Max was the previous home of South Park, after striking a 5 year deal. Parrot Analytics’ Content Valuation System estimates that the show delivered $586M in revenue to the platform which represents a healthy ROI.
- Looking at the show's most recent 4 quarters of performance on the platform helps explain the streamer’s bidding strategy this time around. We estimate that in the past year, the show brought in just over $106M in domestic revenue for the streamer.
- This is almost exactly what the platform offered to co-license the show, revealing a willingness to bid up to the proven value of the show to the platform but not be baited into bidding more than the value it is likely to deliver.
In Case You Missed It
- Myths in Streaming: Why Major Tech Transformations Don’t Stop Revenue Leaks. The Streaming Wars
- Ron Perlman Launches Watrfall Content Finance Platform for Creators and Fans. Variety
- If Traditional TV Still Dominates Time Spent, How Can YouTube Be Winning? The Streaming Wars
- TV Has a New Operating System and It’s Built for Creators. The Streaming Wars
- YouTuber Mark Rober is getting a Netflix series. The Verge
- Nexstar’s $6.2 Billion Bet on Tegna Signals a New Era in Local TV. The Streaming Wars
- The Supply Crunch Behind Korea’s Streaming Boom. The Streaming Wars
- Why Sling TV’s Flex Pass Is More Than Just a Pricing Gimmick. The Streaming Wars
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