OTT.X NEWSLETTER AUGUST 14TH, 2025
Paramount Bets Big on UFC in $7.7B Streaming Play Post-Skydance Merger
Days after sealing its merger with Skydance, the newly restructured Paramount has landed one of the most aggressive sports rights deals in recent memory: a $7.7 billion, seven-year agreement with TKO Group to bring the UFC exclusively to Paramount+ in the U.S., starting in 2026.
The Take
With this deal, Paramount has made clear that live sports — particularly exclusive, year-round properties — will be central to its post-merger streaming strategy. The UFC move is not just a rights acquisition; it’s a bet that the right sports asset, integrated into a subscription bundle, can be a growth engine in a crowded streaming marketplace.
Source: The Streaming Wars
Samsung TV Plus Using AI to Enhance Home Page, Content Searches
Samsung TV Plus, the consumer electronics giant’s free ad-supported streaming TV (FAST) service, Aug. 13 unveiled an upgraded user home page with enhanced interface, navigation, and AI-driven personalization, among other features.
The upgrade aims to enable less scrolling and easier discovery of content for Samsung TV owners.
“With AI at the core and a bold new look, this is our smartest and most visually stunning update yet.” Salek Brodsky, SVP and global head of Samsung TV Plus, said in a statement.
The key new features include a new design and interface simplifying navigation, with metadata and enhanced imager, and a personalized home screen based on personal viewing habits to bring the most relevant channels, shows, and genres to the forefront.
Read Full Article: Media Play News
2025 OTT.X Summit - October 22nd, 2025
OTT.X is delighted to announce that it will host its 7th Annual Fall Summit on October 22nd at the Skirball Cultural Center in Los Angeles California.
The OTT.X Summit is the definitive annual gathering for professionals across the digital distribution ecosystem-bringing together studios, streamers, platforms, content creators, and tech innovators for a full day of insight, connection, and opportunity.
The theme for the 2025 Fall Summit, "The Future Is Wide Open," reflects a new reality: Distribution is no longer confined to a handful of studios and services. The path to audiences is more varied, more creative, and more open than ever.
Topics of Interest
- The Evolving Economics of Entertainment Distribution
- Reinvigorating Fan Engagement through Large Format/Community Experiences
- CTV Meets UGC: How Content Creators and Short Form are Redefining the Future of TV
- The FAST & the Formidable: Leading Content Providers on Growth & Strategy
- Behind the Curtain: How the CTV Ad Stack is Powering the Future of Streaming Advertising
- Eyes on AI: Innovation at the Intersection of Content and Data
- The Advertiser's Playbook for CTV & OTT
Discover new trends, connect with industry leaders, and unlock insights that drive innovation and growth while exploring the future of media at the intersection of Streaming, CTV, and OTT at the 2025 OTT.X Summit.
Animated Comedies Revenue Contribution on Hulu
Presented By:
Hulu recently rebooted "King of the Hill". The platform has experience bringing back beloved animated sitcoms with the third season of a revived "Futurama" set to return next month.
Key Findings
- Parrot Analytics Streaming Economics shows that “King of the Hill” has delivered around $100M to Hulu since 2020, matching “American Dad!” despite having no new episodes.
- “Futurama” has brought in nearly $120M in revenue for the platform, driven by renewed interest in the show following its reboot. This highlights the financial upside of rebooting proven IP.
- Reboots like these tend to see a massive initial spike in attention from pent up demand. The challenge for a successful multi-season revival is maintaining audience engagement beyond the initial excitement.
In Case You Missed It
- Kayfabe Capital: Wrestling Is the Most Underestimated Force in Streaming. The Streaming Wars
- Zeam Acquires NewsOn from Sinclair to Expand Local TV Streaming Footprint. The Streaming Wars
- Streamers Slash Scripted TV Commissions in Early 2025, Down 24% YoY. The Streaming Wars
- From Venu to the Great Re-Bundling: ESPN and Fox One’s New Play. The Streaming Wars
- Metadata: The Missing Link in CTV Advertising Transparency. The Streaming Wars
- CuriosityStream Strikes Multi-Tier Deal with DIRECTV to Expand U.S. Reach. The Streaming Wars
- The Trade Desk Delivers Strong Q2, But Wall Street Ain’t Buying It. The Streaming Wars
- Steady as She Goes: Sony Leans on PlayStation Amid Mixed Media Results. The Streaming Wars
- ESPN Bags WWE Premium Live Events in $1.6B Deal, Leaving Peacock Reeling. The Streaming Wars
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